Personal Information We Collect
When you visit our website, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products you view, which websites or search terms referred you to the site, and how you interact with the site.
We refer to this automatically collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies": These are data files placed on your device or computer that often include an anonymous unique identifier.
- "Log Files": These track actions occurring on the site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- "Web Beacons," "Tags," and "Pixels": These are electronic files used to record information about how you browse the site.
When you make or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
When we talk about "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information we collect to:
- Fulfill any orders placed through the site (including processing your payment information, arranging shipping, and providing invoices and/or order confirmations).
- Communicate with you.
- Screen orders for potential risk or fraud.
- Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us.
We use the Device Information we collect to help us:
- Screen for potential risk and fraud (in particular, your IP address).
- Improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the site).
- Evaluate the success of our marketing and advertising campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information as described above.
- For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
- We also use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your Personal Information here: Google Privacy Policy.
- You can also opt out of Google Analytics here: Google Analytics Opt-Out.
Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena or other lawful request for information we receive, or otherwise protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page at www.networkadvertising.org.
You can opt out of targeted advertising by using the links below:
- Facebook: Facebook Ad Settings
- Google: Google Ad Settings
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: optout.aboutads.info.
Do Not Track
Please note that we do not alter our website’s data collection and usage practices when we see a "Do Not Track" signal from your browser.
Your Rights
If you are a resident of Europe, you have the right to access the Personal Information we hold about you and to request that your Personal Information be corrected, updated, or deleted.
If you would like to exercise this right, please contact us using the contact information below.
Additionally, if you are a European resident, we note that we process your information to fulfill contracts we might have with you (for example, if you make an order through the site) or otherwise to pursue our legitimate business interests listed above.
Please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at Support@skogshjerte.com or by mail using the address below.